Manufacture of beer and non-alcoholic beverages (soft drinks); trade in goods of all kinds, in particular trade in brewing equipment, brewing utensils and brewing raw materials; planning, organization, implementation and promotion of events of all kinds as well as provision of related services at home and abroad, in particular sale of beverages, food and services at and for events; acquisition, holding, management and disposal of brands, copyrights, patents, licenses and in general of intellectual property rights of all kinds, in particular insofar as they are related to the main purposes of the company; acquisition of or participation in any companies; carrying out all business, financial and industrial operations, also with securities or real estate, which are directly or indirectly useful for the pursuit of the main purposes; carrying out financing and entering into guarantees and sureties for third parties.