The company's purpose is to provide services in the fields of marketing, online marketing, e-commerce, sales strategy and product marketing, as well as trade of all kinds. Furthermore, the company aims to produce and sell information and entertainment media, films, social media posts and events. In addition, it can acquire, manage and sell patents, trademarks, licenses, securities and other capital investments in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.