The company's purpose is to provide comprehensive marketing services, including consulting, customer and corporate consulting, concept and strategy consulting, the brokerage of corresponding product solutions, the creation of market analyses and production and publication in the areas of print, TV broadcasts, interviews and social media. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.