The company aims to produce, trade in and distribute books, printed media, other media products as well as art objects and commercial items of any kind. It can purchase these items for distribution, manufacture them itself or have them manufactured. It can operate a retail store such as a literature café and use online channels. It aims to acquire, manage and commercially exploit image rights, licenses, copyrights, trademarks, patents as well as other literary, artistic and other protected rights. The purpose also includes the conduct of courses, cultural events and exhibitions. The company may establish branches and subsidiaries in Germany and abroad and participate in other companies in Germany and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real property in Germany and abroad. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.