The company's purpose is to provide consulting services in the field of corporate management, building and developing strategies, markets, distribution channels and products, as well as consulting in finance, personnel/HR, investments, communication, PR and marketing. Furthermore, the company aims to hold and manage participations in Switzerland and abroad. The company can acquire, encumber and sell shares in companies; provide services and consulting activities, primarily in the interest of the participating companies; make financial investments of all kinds and participate in start-up projects; acquire, manage, encumber and sell securities, copyrights, patents, trademarks and licenses of all kinds; provide financing for its own account or for third-party account, as well as enter into guarantees, sureties, loans for participating companies and third parties; acquire, manage, encumber and sell real estate and properties in Switzerland and abroad, as well as conduct all business and conclude contracts that are directly or indirectly related to the company's purpose or are in its interest. The company can establish branches and subsidiaries in Switzerland and abroad.