The company aims to provide services in the areas of business consulting, marketing, communication, sales, and distribution. Additionally, the company provides consulting services for private individuals, particularly in the areas of personal development, strategic planning, brand development, communication, and individual project support. Furthermore, the company is active in the creation, publication, and marketing of books, media content, and other products and can manage and generate income from license and copyright rights as well as rights from product management. The company can establish branches both domestically and abroad, participate in other enterprises of any kind, assume representations, and enter into all transactions and conclude contracts that could be suitable to promote the purpose of the company; or are directly or indirectly related thereto. It can also grant loans for its own or third-party account as well as guarantees, sureties, and pledge transactions for affiliated enterprises and third parties. It can acquire, lease, rent, encumber, and dispose of real estate both domestically and abroad. The company can acquire, hold, manage, or sell any type of debt or securities, within Switzerland or abroad.