The provision, at a national and international level, of general consulting services, administrative assistance, and assistance in the form of a "family office" for clients in Switzerland and abroad. Consulting, anywhere, in the field of tourism in general. The company may provide services in the field of agency services and brokerage services. Organization, anywhere, of meetings, incentives, conferences, and events (M.I.C.E.). Import and export operations in general. Wholesale and retail trade in food and industrial products, including trade in the electronics sector in general. Provision of marketing services and representation services in general. Advertising for new products in general, particularly on new markets. Organization of advertising campaigns and public relations in general. Provision of services in the field of design, including web design. Development and automation in the field of e-commerce. Provision of recreational services in general. The company may participate in other companies in general. The company may acquire, own, and sell movable and immovable property for the purpose of achieving its social objective. The company may also engage in all activities that are related, even indirectly, to the purpose of the company.