The company's purpose is: the acquisition, management, development and sale of real estate in Switzerland and abroad, except for operations prohibited by the LFAIE; the exercise of all publishing, production and marketing activities of works in all forms, including digital and physical media; strategic consulting and support, particularly in the areas of commercial development, investment, finance and business management; the purchase, sale, holding and management of participations in any company, in Switzerland and abroad, except for operations prohibited by the LFAIE; and the organization of events, provision of training and seminars, particularly in the aforementioned areas, personal development and well-being. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it. It may also grant loans or guarantees to its shareholders and third parties.