The core activity of LiveArt encompasses three main areas: 1. **Consulting**: LiveArt offers individual consulting in professional and private environments, advertising consulting, as well as personality development. 2. **Text**: The company creates texts for various purposes, such as text conception, word and image combinations. 3. **Design**: LiveArt provides design services, including the creation of labels, flyers, homepages, advertisements, logos, and other visual elements. Overall, the core activity of LiveArt can be described as a combination of consulting, text creation, and design, with the goal of supporting customers in achieving their objectives and desires.