Provision of services in the entertainment and cultural sector, organization and implementation of events, realization of music and film projects and music productions, as well as trade in goods of all kinds. May establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, as well as acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.