The company's purpose is to organize and manage all kinds of events, particularly cultural or sporting events, artistic and sporting management and production, consulting in various fields such as administration, art, sports or infrastructure projects; the management and operation of public and private establishments. The import and export of goods, the marketing and trading of all products. In general, it may carry out all activities related to the aforementioned purposes, the company may carry out all commercial or real estate transactions directly or indirectly related to the social purpose. It may also create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.