The company's purpose is to engage in publishing activities, issuing, distributing, trading and manufacturing printed and digital products and works and goods of all kinds, in particular books, magazines, sheet music, sound carriers, image carriers and software, as well as all articles related to these activities, such as printing and copying machines, computer and computer accessories, electronic and photo products, musical instruments and entertainment electronics. The company also aims to operate a music agency, organize and conduct events, and provide brokerage services of all kinds. The company develops, programs, implements and sells business concepts and provides internet services. The company may establish branches in Switzerland and abroad, participate in domestic and foreign companies, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or are directly or indirectly related to it. It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. It may acquire, manage and sell real estate. It may acquire, manage and exploit intellectual property rights, in particular trademarks and patents, as well as acquire, manage, sell and grant licenses.