The company's purpose is the sale, rental, repair, notably at home, delivery of bicycles and bicycle accessories, as well as all advice and services related to bicycles. The company also aims to organize events, outings, and bicycle trips. The company also aims at the construction and renovation for its own account or for the account of third parties of all real estate. The company may carry out all financial, commercial or industrial, movable or immovable operations, with the exception of operations prohibited by the LFAIE, directly or indirectly related to its corporate purpose. The company may grant loans or other financing to its partners, with or without remuneration, and provide, as coverage for the commitments of the partners, securities of all kinds, including by way of pledge, fiduciary transfers of ownership of assets or guarantees of all kinds. The company may also engage in any other activity directly or indirectly related to its purposes. It may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.