The company aims to develop, operate, and market digital advertising, information, and communication systems (Digital-Out-of-Home), as well as software platforms and mobile applications. It provides related services in marketing, data analysis, consulting, public relations, communication, installation, and maintenance, and trades in hardware and software. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related thereto. It can acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.