The company's purpose is to advise companies, organizations and individuals in Switzerland and abroad, particularly in the introduction and optimization of customer relationship systems, new customer acquisition, customer reacquisition, and the development and maintenance of customer data. In addition to the selection and training of personnel and new employees, services are also provided to optimize business processes and outsourcing services are taken over or mediated to third parties. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.