The company's purpose is to develop, produce, market and distribute, as well as manage, innovative consumer goods, in the form of tangible consumption and use goods for (home) animals and the environment, in particular food, dietary supplements, fluid supply, reward snacks, necessities and accessories, as well as health and wellness products for dogs and other domestic animals. The exploitation or acquisition of products, licenses, brands, patents, know-how and any participations also belong to the company's purpose. The company may establish branches and subsidiaries in Switzerland and abroad, as well as acquire, hold and sell real estate. The company may provide financing of any kind for its own account or for the account of third parties and/or take advantage of such financing, and in particular enter into loan or security transactions (including guarantees, sureties or declarations of patronage) for consideration or free of charge for or with direct or indirect parent, subsidiary or other affiliated companies, even if such financing, loan or security transactions are in the exclusive interest of these parent, subsidiary or other affiliated companies. The company may also provide management services to parent, subsidiary or other affiliated companies. The company may conduct any further business and take any measures that appear suitable to promote the purpose of the company or are directly or indirectly related to it.