The core activity of LOY. GmbH is to create inspiring and effective brand experiences by providing creatives and talents for visionary projects and campaigns that go beyond conventional artist and talent management.
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Brand and talent matchmaking with artists, athletes and cultural creators; talent discovery, cultural fit analysis, partnership concept, value alignment, negotiation support and ongoing advisory.
Impact Strategy & Consulting
Advisory on the cultural positioning of brands; brand and audience insights, cultural opportunity mapping, strategic narrative development and roadmaps for long-term cultural presence.
Story Activation & Cultural Experiences
Concepting and design of brand experiences; story creation, experience and format design, talent-based activations as well as cultural content and narrative implementation.
Artist Partnership & Representation
Representation of artists in brand collaborations; evaluation of brand opportunities, coordination with brands, guidance through negotiations, expectations and deliverables, and support with the activation.
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