The company's purpose is to acquire, manage, exploit and sell participations of all kinds in domestic and foreign companies, in particular in the field of customer loyalty programs, web-based consumer applications and marketing services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, securities and intellectual property in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for affiliated companies and third parties.