The company's purpose is to acquire, develop, hold, manage and dispose of industrial property rights (in particular trademarks and designs), copyrights, patents and know-how in Switzerland and abroad, to grant and obtain trademark licenses and usage rights to intellectual property rights, and to provide services in the fields of marketing, advertising, human resources and exploitation of intellectual property rights, in particular in connection with learning systems. Furthermore, the company may provide services in the fields of IT, such as development, data processing and computer consulting services, as well as in the fields of transport and communication. In addition, the company may sell textile products and computers as well as computer accessories. The company may also grant loans to third parties, direct or indirect shareholders, as well as to companies within the group, and provide guarantees, sureties and securities of all kinds for liabilities of third parties, direct or indirect shareholders, as well as companies within the group; these loans, guarantees, sureties and securities may also be granted without compensation or consideration. The company may participate in cash pooling operations within the group. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and dispose of real estate. The company may carry out all commercial, financial and other activities that are connected with the company's purpose.