The company aims to develop, produce and market innovative attractive lifestyle products in Switzerland, neighboring countries and on the web. The company can conduct all business that is directly or indirectly related to the company's purpose. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for affiliated companies and third parties.