The company's purpose is to provide services in the field of personal care, such as driving and transportation services of all kinds, building and environmental maintenance, administrative support, house clearances, services in the field of maintenance and renovation/repair of real estate and vehicles, production and distribution of products for Icelandic horses, dogs and horse stables, and distribution of clothing. The company may establish branches and subsidiaries, participate in other companies, acquire, encumber, sell, manage and rent real estate, provide financing for its own or third-party accounts, and grant guarantees and sureties for subsidiaries and third parties.