The company's purpose is to trade in clothing and other fashion items, provide related services, in particular in the areas of online marketing, social media and SEO, as well as create and operate internet presences and provide related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third parties, and provide guarantees and sureties for subsidiaries and third parties.