The purchase, sale, import, export, brokerage, and trade, in any form, of clothing items, leather goods, footwear, accessories, luxury items, and fashion in general; any activity in the field of marketing and market research, including the promotion of collections, publications, fashion shows, events, and artistic and stylistic initiatives; the study, research, and development of new communication processes as well as the preparation of feasibility studies, support, assistance, and consulting in the commercial field and sales promotion; any activity in the field of intellectual property, with particular reference to patents, trademarks, industrial designs and models, and know-how; the acquisition and granting of licenses of any kind and franchising activities; the purchase, sale, and management of industrial and business real estate such as permanent business establishments; the acquisition of residential properties abroad; the acquisition of shares in other companies with a similar purpose; the granting of loans and the provision of guarantees to subsidiaries and, more generally, the performance of any industrial, commercial, and financial operations deemed useful to achieve or directly or indirectly favor the corporate purpose, including the creation of branches or subsidiaries both in Switzerland and abroad.