The company's purpose is to market and sponsor in the fields of sports and leisure, organize and operate events, provide consulting services in the areas of management, marketing, and development in sports, and provide related services, as well as trade in products in the sports and lifestyle sector. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, i.e. acquire, hold and manage participations, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.