The company aims to provide services in the fields of digital marketing, brand building, advertising, and online communication. Furthermore, it aims to trade in goods of all kinds, in particular through online and offline distribution channels, as well as the development, management, and marketing of its own products and brands. In addition, the company can provide accounting and administrative services, including property management. The company can establish branches and subsidiaries in Switzerland and abroad and invest in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It can also provide financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.