The production, import, export, marketing and sale at an international level to private and retail customers of fashion, cosmetics, clothing and accessories in general under its own brands and/or third-party brands; the provision of consulting and co-production, co-marketing and co-sales services for third-party companies in the field of design and production of fashion, clothing and accessories in general; the management of logistics and warehouse services for its own products and third-party products; the holding of its own brands and third-party brands under license for international marketing and sales; the development and marketing of online digital platforms and high-tech and digital products for art and culture, the marketing of artworks, the organization of innovative art exhibitions and digital and physical events, the collection, management and promotion of cultural data and subjects, collaboration with museums and other cultural centers, support for artists and consulting in various activities related to art and culture; the making of direct investments in commercial activities; the acquisition of participations, in any form, in companies and entities of any type, in Switzerland and abroad; the company may finally carry out any related activity, in particular granting financing and guarantees to its subsidiaries.