The purpose of the company is to provide services in the field of information technology, particularly the development, operation, and marketing of digital platforms, software solutions, and membership programs, as well as the sale of related products and services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.