The company's purpose is: the promotion and organization of events of all kinds, private or public, national or international, of an artistic, cultural, sporting or recreational nature, such as shows, evenings, galas, beauty contests, parades, concerts, festivals, product launches or other special events; the execution of consulting and advisory mandates in these fields; the organization of business trips, congresses and seminars. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, including in the form of participations, excluding all real estate participations in Switzerland subject to the LFAIE. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.