The registration, holding and exploitation of trademarks, patents and images. Representation and agency for sports, entertainment, music, fashion, artists in general, etc. Commercial representation and agency. The company may acquire interests and participations in other companies, entities, consortia or enterprises with similar, related and/or connected activities to its own, in Switzerland and abroad. The company may carry out all activities that are suitable to facilitate the achievement of its social purpose, including the buying and selling of real estate abroad and in Switzerland for commercial use.