The company's purpose is to trade in goods of all kinds, in particular promotional and sales promotion items, and to provide consulting services in the field of promotion. The company also aims to operate an art gallery and to trade in art objects of all kinds on its own account and on behalf of third parties, as well as to provide consulting services in the field of art collections. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to the company's purpose. It may also provide financing for its own account or on behalf of third parties, as well as guarantees and sureties for subsidiaries and third parties.