The company's purpose is the creation and operation of various brands in the ready-to-wear and accessories sector; the creation, organization, and management of events and/or manifestations; the company may act as a mediator and advisor to influencers and models, in connection with its main activity; the provision of coworking workspaces for service provision and business brokering activities. The company may establish branches and subsidiaries in Switzerland and abroad and take stakes in other companies in Switzerland and abroad as well as carry out all operations that are directly or indirectly related to its corporate purpose. The company may acquire, mortgage, sell, and manage properties. It may engage in financing for its own account or for the account of third parties as well as provide guarantees and securities to its subsidiaries and to third parties.