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DirectoryAssociations & Interest GroupsTourism AssociationsSionMagic Mountains Cooperation, société coopérative
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Magic Mountains Cooperation, société coopérative

Summary

About the company

The company offers a loyalty program called 'Magic Pass', which enables customers to visit various ski resorts and baths in Switzerland. The core activity of the company is to offer ski passes and tickets, as well as additional services such as ski servicing, insurance and gift vouchers for winter sports enthusiasts and tourists.

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Products & services

Industry:Tourism Associations
✓ Offered7
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Magic Pass
Unlimited mountain subscription valid from 1 May to 30 April, giving access to over 100 resorts in Switzerland, France and Italy for skiing, MTB, hiking and high-altitude cuisine.
Magic Travel
Mobility offer integrated with the Magic Pass, with 5 daily journeys on public transport per winter season to partner Swiss resorts, subject to the conditions for using the lift facilities.
Bains Option
Option to add to the Magic Pass to access 18 thermal baths and mountain pools, with a separate rate per adult and per child.
Gift vouchers
Gift vouchers usable on the website to purchase a Magic Pass, an option or a Goodie, valid for three years and with carried-over balance.
BeMagic Loyalty programme
Loyalty programme to collect Magics through purchases, using the pass and challenges, then convert them into cashback.
Press

Media

March 10, 2026Media
Vous aimez skier mais vous en avez marre des bouchons du dimanche soir? Le Magic Pass propose une solution inédite pour désengorger les routes
laliberte.ch
November 29, 2025Media
Comment certaines stations de ski ont fraudé la coopérative derrière le Magic Pass
24heures.ch
August 2, 2024Media
«Étoffer l’offre estivale du Magic Pass est l’une de nos priorités»
swissinfo.ch
November 7, 2022Media
Magic Pass: Crans-Montana reste, Saas-Fee et Loèche arrivent
htr.ch
March 15, 2022Media
Tourisme – Le Magic Pass cartonne et s’étend jusqu’en France
20min.ch

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Location

Route de l'Aéroport 7
1950 Sion

At a glance

Legal form
Cooperative
UID
CHE-220.550.776
Founded
2017 · 9 years
Last commercial register change
February 28, 2025
Employees
1 to 10

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