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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,837 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsTourism AssociationsSionMagic Mountains Cooperation, société coopérative
Magic Mountains Cooperation, société coopérative Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The company offers a loyalty program called 'Magic Pass', which enables customers to visit various ski resorts and baths in Switzerland. The core activity of the company is to offer ski passes and tickets, as well as additional services such as ski servicing, insurance and gift vouchers for winter sports enthusiasts and tourists.

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Products & services

Industry:Tourism Associations
✓ Offered7
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4.1/5

Magic Mountains Cooperation, société coopérative

Magic Pass
Unlimited mountain subscription valid from 1 May to 30 April, giving access to over 100 resorts in Switzerland, France and Italy for skiing, MTB, hiking and high-altitude cuisine.
Magic Travel
Mobility offer integrated with the Magic Pass, with 5 daily journeys on public transport per winter season to partner Swiss resorts, subject to the conditions for using the lift facilities.
Bains Option
Option to add to the Magic Pass to access 18 thermal baths and mountain pools, with a separate rate per adult and per child.
Gift vouchers
Gift vouchers usable on the website to purchase a Magic Pass, an option or a Goodie, valid for three years and with carried-over balance.
BeMagic Loyalty programme
Loyalty programme to collect Magics through purchases, using the pass and challenges, then convert them into cashback.
Experiences
Selection of activities and offers at partner resorts, with relaxing, sport, gastronomy and seasonal entertainment experiences.
Insurances
Insurances taken out when purchasing the pass, with plans tailored to Swiss residents/non-EU and to EU residents, including refund of the pass and rescue costs.
Trust & reputation

ranQ Trust Score of Magic Mountains Cooperation, société coopérative: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Magic Mountains Cooperation, société coopérative has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Magic Mountains Cooperation, société coopérative scores 77.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.83.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Magic Mountains Cooperation, société coopérative scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Magic Mountains Cooperation, société coopérative scores 76.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.53.34%
Qualifications+0.00

Magic Mountains Cooperation, société coopérative reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

March 10, 2026Media
Vous aimez skier mais vous en avez marre des bouchons du dimanche soir? Le Magic Pass propose une solution inédite pour désengorger les routes
laliberte.ch
November 29, 2025Media
Comment certaines stations de ski ont fraudé la coopérative derrière le Magic Pass
24heures.ch
August 2, 2024Media
«Étoffer l’offre estivale du Magic Pass est l’une de nos priorités»
swissinfo.ch
November 7, 2022Media
Magic Pass: Crans-Montana reste, Saas-Fee et Loèche arrivent
htr.ch
March 15, 2022Media
Tourisme – Le Magic Pass cartonne et s’étend jusqu’en France
20min.ch

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Location

Route de l'Aéroport 7
1950 Sion

At a glance

Legal form
Cooperative
UID
CHE-220.550.776
Founded
2017 · 9 years
Last commercial register change
February 28, 2025
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.97.06%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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