The company's purpose is to provide services of all kinds in the areas of marketing, communication and strategy, as well as the launch of products. This includes, among other things, consulting, marketing, building and managing brands of all kinds on social media networks, websites and campaigns, as well as producing media content. This also includes performance marketing in the sense of buying advertising space and managing advertising budgets. The company can establish subsidiaries and branches, as well as participate in other companies. The company can acquire, hold, encumber and sell real estate and intellectual property rights. The company can also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company can grant loans and other direct or indirect financing to group companies and third parties, including their (direct and indirect) shareholders and their group companies, including within the framework of cash pooling agreements, and provide security of all kinds for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.