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DirectoryIT & CommunicationAdvertising agencyRootBucher Identity & Design AG
Bucher Identity & Design AG Logo
Verified· 5 sourcesOwner confirmed
Last updatedSeptember 2, 2026

Contact

Summary

About the company

Bucher Identity & Design AG – Advertising agency for SMEs in Central Switzerland Bucher Identity & Design in Root near Lucerne is a privately owned advertising and branding agency with over 30 years of experience. We support SMEs in brand development, corporate design, graphic design, web design, advertising campaigns, print and digital media, content as well as wayfinding systems. From brand strategy to implementation we develop seamless online and offline communication solutions. Personally, creatively and pragmatically we accompany business owners, managing directors and marketing managers to position their brand, increase their visibility and reach their target audiences sustainably.

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Service area

Offering

Products & services

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Trust Score4.8/5

Bucher Identity & Design AG

Industry:Advertising agency
✓ Offered6
Brand strategy
Brand analysis, positioning and brand architecture; brand development, brand management and brand maintenance with integrated communication and cross-media concepts.
Corporate design
Visual identity with logo, claim, colours, fonts, image style and design guidelines; design for print and digital media as well as business stationery.
Communication materials
Design of business print materials, advertising media, labels, email newsletters as well as product consulting and production support for print and online communication.
Websites
Website solutions with Cloudrexx or Squarespace, tailor-made themes, design according to corporate design, support and maintenance including content and software updates.
Signage
Wayfinding and orientation systems for buildings and sites; project analysis, design concept, detailed concept, technical site management and maintenance of signage systems.
Content production
Copy and translations, photo and video, infographics, map preparation, illustrations, icons and animations for print and web.
Expertise

Expert

Pascal Bucher
Pascal Bucher
Owner, managing director, creative

Pascal Bucher is the owner and creative mind of Bucher Identity & Design AG, an advertising agency in Root near Lucerne. Since 1996 he advises SMEs in branding, corporate design, graphic design, marketing, web design and signage.

Qualifications & certifications
Eidg. Typograf1995
Präsident Unternehmer Netzwerk Adligensw01.07.2019
Kommission für Wirtschaft- und Gewerbe Adligenswil01.01.2023
Leiter Marketing IG Solardorf Adligenswil01.01.2021
UX Design & Playful Prototyping, Tomorrow Academy09.02.2021
Digital Marketing, Tomorrow Academy26.03.2021
2D Animation, Tomorrow Academy25.11.2021
KI Masterclass, Neovara AI Studio01.12.2025
Trust & reputation

ranQ Trust Score of Bucher Identity & Design AG: 4.8 out of 5.0

Trust Score4.8/ 5.0

Excellent

x

Data basis 100% · As of November 2026

Bucher Identity & Design AG scores 91.0 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.93.324%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.95.710%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Bucher Identity & Design AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Bucher Identity & Design AG scores 100.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).100.022%
Bucher Identity & Design AG scores 78.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.56.74%
Qualifications+0.15

Bucher Identity & Design AG reaches a ranQ Trust Score of 4.8 out of 5.0 — rated «Excellent». The rating draws, among other things, on 5.0 out of 5 stars from 42 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 42 reviews across all connected sources

Sources
GGoogle542
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Common questions

Answers

For which companies does Bucher Identity & Design work?
We mainly work for small and medium-sized enterprises in Central Switzerland that want to build or further develop their brand professionally. Our clients are usually business owners, managing directors, or marketing managers who value personalized advice.
What services does Bucher Identity & Design offer?
We accompany projects from brand strategy through corporate design and communication materials to websites, signage, and content production. In doing so, we develop cohesive solutions for online and offline communication from a single source.
Do you also support website creation?
Yes, we design and build websites with Cloudrexx or Squarespace and tailor them to your corporate design. If desired, we also provide support, maintenance as well as content and software updates.
What does a corporate design project include?
A corporate design project typically includes the logo, claim, colors, fonts, imagery, and clear design guidelines. Additionally, we create suitable applications for print materials and digital media.
Do you also offer signage and wayfinding?
Yes, we develop wayfinding and orientation systems for buildings and sites. This includes project analysis, design concept, detailed concept, specialist construction management, and the maintenance of signage systems.
How does a project run at Bucher Identity & Design?
We start with a personal conversation to clarify goals, target audiences, and the starting situation. Then we develop a suitable concept and implement the agreed measures efficiently. If desired, we accompany the project up to final production or publication.
Do you also accompany SMEs in brand positioning?
Yes, we help companies clearly position their brand and differentiate it more sharply. To do this, we analyze the market, offerings, and target audiences and derive from this a coherent brand strategy. This creates a basis for consistent communication across all channels.
Do you create content such as texts, photos and videos?
Yes, we produce content for print and digital – from texts and translations to photos and videos up to infographics and illustrations. This allows messages to be conveyed clearly and visually appealing. If needed, we also handle the content coordination with existing communication materials.
Can existing advertising materials be revised by you?
Yes, we also modernize and optimize existing documents, appearances, and campaigns. We ensure that new elements fit seamlessly into the existing brand, so the presentation remains consistent while looking contemporary.
Press

Media

September 10, 2025Media
Bucher Identity & Design: Verführung auf Rädern
persoenlich.com
September 19, 2019Portrait
Ihre Agentur für Werbung und Kommunikationsdesign.
gemeinde-root.ch
July 7, 2015Media
Redesign für Parking Luzern
persoenlich.com
November 6, 2012Media
Neue Gastro-Website kreiert
persoenlich.com
June 25, 2009Media
Schneller rein und raus mit Bianca Sissing
persoenlich.com
April 24, 2007Media
Platz wie noch nie!
persoenlich.com
KMU müssen mit ihrem Image punkten, um Talente zu akquirieren
kgl.ch
Media
Bucher macht Andy Wolf zum Markenbotschafter
markt-kom.com
Media
Werbeagentur Bucher Identity & Design AG Root / Luzern
agenturscout.ch
Credentials

Certifications & memberships

Mitglied
KMU- und Gewerbeverband (KGL)
Mitglied
Premium Circle Handball Club Kriens-Luzern
Mitglied
Swiss Venture Club
Mitglied
Wirtschaftsverband Stadt Luzern
Präsident / Mitglied
Unternehmer Netzwerk Adligenswil
Knowledge

Articles about Bucher Identity & Design AG

2 articles
6 min read

How can SME branding remain unique despite AI?

I find the possibilities of AI exciting, but it does not answer a central question: What really makes a company? This is exactly where work on a brand that does not feel generic begins. At Bucher Identity & Design we therefore first look at the people, the experience and the way a business works for its customers.

October 20, 2026·Read article
Comparisons

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Contact

Location

Luzernerstrasse 24
6037 Root
Opening hours
Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-106.127.148
Founded
1995 · 31 years
Last commercial register change
January 8, 2019
Employees
1 to 10

Active in 20 of 26 cantons

  • AGAargau
  • AIAppenzell Inner Rhodes
  • ARAppenzell Outer Rhodes
  • BLBasel-Country
  • BEBern
  • GLGlarus
  • GRGrisons
  • LULucerne
  • NWNidwalden
  • OWObwalden
  • SHSchaffhausen
  • SZSchwyz
  • SOSolothurn
  • SGSt. Gallen
  • TGThurgau
  • TITicino
  • URUri
  • VSValais
  • ZGZug
  • ZHZurich
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • 6 min read

    How Does Brand Management Strengthen Your Positioning?

    What we repeatedly notice in practice: many companies have good services but lack a clean market translation. Then the website and the sales, and the advertising tell different stories. It is exactly here that clear brand management begins, and that is why it is a strategic topic for Bucher Identity & Design, not just a design brief.

    October 13, 2026·Read article
    Full methodology