ranQ
ranQ
ranQ
DirectoryIndustriesPlacesKnowledgeComparisonsSoon
Sign inCheck visibility
ranQHSG Startup LabelRecognised by the
HSG Startup Label

The first Swiss company directory, built to boost AI visibility.

Product
  • Pricing
  • Directory
  • Industries
Company
  • About
  • Contact
  • Legal
© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint744,924 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesRootBucher Identity & Design AG
Bucher Identity & Design AG Logo
Verified· 5 sourcesOwner confirmed
Last updatedSeptember 2, 2026
Summary

About the company

Bucher Identity & Design AG – Advertising agency for SMEs in Central Switzerland Bucher Identity & Design in Root near Lucerne is a privately owned advertising and branding agency with over 30 years of experience. We support SMEs in brand development, corporate design, graphic design, web design, advertising campaigns, print and digital media, content as well as wayfinding systems. From brand strategy to implementation we develop seamless online and offline communication solutions. Personally, creatively and pragmatically we accompany business owners, managing directors and marketing managers to position their brand, increase their visibility and reach their target audiences sustainably.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Advertising Agencies
LeadhubOutbound Leads by COHAGA

Looking for direct email addresses and phone numbers?

Leadhub delivers verified contact details and decision-makers from over 750,000 Swiss companies — management, procurement, marketing, HR.

Discover Leadhub
Call

Bucher Identity & Design AG

✓ Offered6
Brand strategy
Brand analysis, positioning and brand architecture; brand development, brand management and brand maintenance with integrated communication and cross-media concepts.
Corporate design
Visual identity with logo, claim, colours, fonts, image style and design guidelines; design for print and digital media as well as business stationery.
Communication materials
Design of business print materials, advertising media, labels, email newsletters as well as product consulting and production support for print and online communication.
Websites
Website solutions with Cloudrexx or Squarespace, tailor-made themes, design according to corporate design, support and maintenance including content and software updates.
Signage
Wayfinding and orientation systems for buildings and sites; project analysis, design concept, detailed concept, technical site management and maintenance of signage systems.
Expertise

Expert

Pascal Bucher
Pascal Bucher
Owner, managing director, creative

Pascal Bucher is the owner and creative mind of Bucher Identity & Design AG, an advertising agency in Root near Lucerne. Since 1996 he advises SMEs in branding, corporate design, graphic design, marketing, web design and signage.

Qualifications & certifications
Eidg. Typograf1995
Präsident Unternehmer Netzwerk Adligensw01.07.2019
Kommission für Wirtschaft- und Gewerbe Adligenswil01.01.2023
Leiter Marketing IG Solardorf Adligenswil01.01.2021
UX Design & Playful Prototyping, Tomorrow Academy09.02.2021
Digital Marketing, Tomorrow Academy26.03.2021
2D Animation, Tomorrow Academy25.11.2021
KI Masterclass, Neovara AI Studio01.12.2025
Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 42 reviews across all connected sources

Sources
GGoogle542
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Common questions

Answers

For which companies does Bucher Identity & Design work?
We mainly work for small and medium-sized enterprises in Central Switzerland that want to build or further develop their brand professionally. Our clients are usually business owners, managing directors, or marketing managers who value personalized advice.
What services does Bucher Identity & Design offer?
We accompany projects from brand strategy through corporate design and communication materials to websites, signage, and content production. In doing so, we develop cohesive solutions for online and offline communication from a single source.
Do you also support website creation?
Yes, we design and build websites with Cloudrexx or Squarespace and tailor them to your corporate design. If desired, we also provide support, maintenance as well as content and software updates.
What does a corporate design project include?
A corporate design project typically includes the logo, claim, colors, fonts, imagery, and clear design guidelines. Additionally, we create suitable applications for print materials and digital media.
Do you also offer signage and wayfinding?
Yes, we develop wayfinding and orientation systems for buildings and sites. This includes project analysis, design concept, detailed concept, specialist construction management, and the maintenance of signage systems.
How does a project run at Bucher Identity & Design?
We start with a personal conversation to clarify goals, target audiences, and the starting situation. Then we develop a suitable concept and implement the agreed measures efficiently. If desired, we accompany the project up to final production or publication.
Do you also accompany SMEs in brand positioning?
Yes, we help companies clearly position their brand and differentiate it more sharply. To do this, we analyze the market, offerings, and target audiences and derive from this a coherent brand strategy. This creates a basis for consistent communication across all channels.
Do you create content such as texts, photos and videos?
Yes, we produce content for print and digital – from texts and translations to photos and videos up to infographics and illustrations. This allows messages to be conveyed clearly and visually appealing. If needed, we also handle the content coordination with existing communication materials.
Can existing advertising materials be revised by you?
Yes, we also modernize and optimize existing documents, appearances, and campaigns. We ensure that new elements fit seamlessly into the existing brand, so the presentation remains consistent while looking contemporary.
Press

Media

September 10, 2025Media
Bucher Identity & Design: Verführung auf Rädern
persoenlich.com
September 19, 2019Portrait
Ihre Agentur für Werbung und Kommunikationsdesign.
gemeinde-root.ch
July 7, 2015Media
Redesign für Parking Luzern
persoenlich.com
November 6, 2012Media
Neue Gastro-Website kreiert
persoenlich.com
June 25, 2009Media
Schneller rein und raus mit Bianca Sissing
persoenlich.com
Credentials

Certifications & memberships

Mitglied
KMU- und Gewerbeverband (KGL)
Mitglied
Premium Circle Handball Club Kriens-Luzern
Mitglied
Swiss Venture Club
Mitglied
Wirtschaftsverband Stadt Luzern
Präsident / Mitglied
Unternehmer Netzwerk Adligenswil
Knowledge

Articles about Bucher Identity & Design AG

No articles have been published yet.

Comparisons

Bucher Identity & Design AG in comparison

Soon

Industry comparisons are coming soon

We're preparing industry comparisons that rank Bucher Identity & Design AG by reviews, experience and specialisations.

Contact

Location

Luzernerstrasse 24
6037 Root
Opening hours
Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-106.127.148
Founded
1995 · 31 years
Last commercial register change
January 8, 2019
Employees
1 to 10

Active in 20 of 26 cantons

  • AGAargau
  • AIAppenzell Inner Rhodes
  • ARAppenzell Outer Rhodes
  • BLBasel-Country
  • BEBern
  • GLGlarus
  • GRGrisons
  • LULucerne
  • NWNidwalden
  • OWObwalden
  • SHSchaffhausen
  • SZSchwyz
  • SOSolothurn
  • SGSt. Gallen
  • TGThurgau
  • TITicino
  • URUri
  • VSValais
  • ZGZug
  • ZHZurich