The company's purpose is to engage in any import, export, purchase, sale, distribution, and commerce activities, notably through online commerce, of all types of goods, equipment, supplies, and products, particularly related to event activities and the organization and execution of all types of events. The company may create subsidiaries and branches and hold shares in any companies. The company may carry out all commercial, financial, or other operations that are directly or indirectly related to its corporate purpose. The company may grant loans and other direct or indirect financing to group companies and third parties, including to its shareholders (direct and indirect) as well as to the companies of the latter's groups, including as part of centralized cash management agreements (cash pooling), and provide securities of all types for their commitments, including through pledges or fiduciary transfers of the company's assets or guarantees of all types, on a paid or unpaid basis.