The company aims to operate a national competence center for cultural participation on a non-profit basis, which is intended to promote the cooperation of cultural, research and economic partners as well as the networking of knowledge and skills in this area at the national level. The focus is on the development, production and evaluation of audiovisual works and texts that serve to strengthen social and intergenerational cohesion, a sustainable and ecological lifestyle, the inclusion of minority groups, and physical and mental well-being in the living and working world. The company does not pursue any profit, has no economic or commercial purpose, and is confessionally and politically neutral, with all financial resources flowing back fully to the fulfillment of the company's purpose. The company can establish branches and subsidiaries at home and abroad, participate in other companies at home and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate at home and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.