The company aims to operate and develop a brand, as well as design, manufacture, trade, and distribute fashion items, textiles, accessories, perfumes, home textiles, decorative items, and related products of all kinds both domestically and internationally. It can provide services in the areas of marketing, branding, consulting, digital media, and events, as well as acquire, manage, and exploit licenses, trademarks, and intellectual property rights. The company can establish branches and subsidiaries both domestically and internationally and invest in other companies both domestically and internationally, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate both domestically and internationally. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.