The company aims to trade in goods of all kinds - particularly leisure articles in the field of games and sports - consulting and conception in the field of image advertising, communication, marketing, advertising, as well as organization and execution of events and occasions of all kinds. This includes consulting and support in the establishment, growth, appreciation, as well as sustainable management and transformation of companies and the provision of all related services and intermediations. Furthermore, the company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate at home and abroad. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.