The company's purpose, both in Switzerland and abroad, is the creation, production, distribution, editing, exploitation, commercialization, in all forms and on all media, of audiovisual, multimedia, photographic, artistic, cultural or entertainment content; the design, realization, promotion, distribution and sale of related products or services, notably in the fields of travel, tourism, training, consulting, personal development, communication and marketing; the organization, coordination and management of events, stays, experiences, trips or tourist, cultural or educational activities; the design, manufacture, distribution and sale of derivative or accessory products directly or indirectly related to the company's activities; the conclusion of partnerships, affiliate operations, sponsorship, representation or commercial collaboration with any natural or legal person. In general, the company may carry out all financial or commercial operations directly or indirectly related to its purpose and likely to develop it, notably by taking participations in other companies, within the limits of the Federal Law on the acquisition of real estate by foreigners (LFAIE). It may create branches in Switzerland or abroad.