Exploitation of a workshop specializing in motorcycle and vehicle customization, the purchase, sale, and services related to motorcycles. The company also ensures the development, manufacturing, marketing, and distribution of motorcycle parts, including exhausts and other mechanical components. It also engages in activities of creation, direct marketing, and distribution of clothing, accessories, and derivative products, as well as all services directly or indirectly related thereto. It may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate both in Switzerland and abroad. It may carry out, either for its own account or for the account of third parties, all financial operations as well as act as guarantor or guarantee loans for subsidiaries or for third parties.