The company's purpose is to conduct market research and provide business, gender and cultural consulting services to individuals, organizations and projects, as well as to promote gender-oriented research. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, establish, acquire or merge with similar or related businesses. The company may conduct all business, engage in activities and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage and dispose of copyrights and licenses of all kinds. The company may also acquire and/or manage, encumber and dispose of real estate, with the acquisition being limited to commercial properties.