The company's purpose is the purchase, sale, import, export, distribution and representation of all manufactured or unmanufactured goods, notably in the fields of jewelry, jewelry, watchmaking as well as all related products and accessories. It may also carry out any commercial, industrial, financial or service activity directly or indirectly related to its main purpose. The company may create branches and subsidiaries in Switzerland and abroad, participate in any enterprises or companies pursuing a similar or related purpose, as well as conclude all contracts suitable for developing its activity. It may also grant loans or guarantees to group companies or third parties, acquire, hold, encumber or dispose of movable and immovable property, it being specified however that it may not directly or indirectly hold immovable property located in Switzerland and having a use other than exclusively commercial.