The company's purpose is to trade and provide deposit-sale services for all types of products, in particular watches, jewelry, leather goods, and all new or second-hand luxury items online or physically. It also aims to trade watch accessories such as boxes and cases for watches, provide repair, maintenance, and restoration services for luxury items. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.