The company aims to offer goods and services in the field of design & lifestyle and fashion under the slogan (Design, Lifestyle, Quality). Under the slogan (Enterprise), the company aims to offer consulting services in the management finance sector, as well as international trade in electrical goods. The offer may include both trade and own designs and manufacturing of these goods and services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.