The company's purpose is the operation of retail businesses, the trade of all food and non-food products, tobacco, beverages, and alcohol, as well as the provision of on-site or takeaway services for beverages or small restaurants, excluding activities prohibited by the LFAIE. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or analogous purposes, or merge with such companies, grant loans to its partners or to third parties, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto, including the acquisition and sale of real estate.