The company's purpose is to provide services in the areas of provision, finance, trading, e-commerce, event management, and personality coaching, including consulting, brokerage, administration, and marketing, as well as the execution of related transactions and the trade of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for the liabilities of affiliated companies.