The company's purpose is to provide business consulting and brand development, brand management, design and communication in all industries, as well as to conduct seminars and workshops; to acquire or sell real estate; to acquire or sell rights, patents and licenses. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. Furthermore, the company may conduct all business that is suitable to promote the development of the company and the achievement of its purpose.