The company's core activity is consulting and supporting businesses in the field of marketing, particularly in the areas of marketing strategy, organization, processes, and IT development. The company assists its clients in optimizing their marketing activities, implementing marketing technologies, and increasing their marketing efficiency. It also provides research and analysis services to support companies in developing effective marketing strategies.
Consulting as advisor, coach, sparring partner and Advocatus Diaboli for marketing, communications and media; support for strategy, organisation, processes, IT potential, research and change.
Marketing Re-Engineering
Marketing Re-Engineering as an integrative methodology for marketing, communications and sales; connects the strategy and technology levels through process development and supports project implementation.
Research
Research to evaluate marketing application markets and companies’ needs; product-neutral, independent assessment of solutions based on the cost-benefit ratio.
Customer Intelligence
Customer Intelligence for analysing customers, requirements and needs; as a consulting building block for decision-making criteria related to marketing and communications.
Strategy
Development and formulation of an operationalised and measurable strategy, considering innovation potential from the technology layer.
Knowledge
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