The purpose of the company is the import and trade of vehicles and vehicle parts, as well as the import and trade of accessories and spare parts for vehicles. Furthermore, the company provides consulting services in the fields of marketing and communication, implements communication projects and concepts, and markets and brokers sponsorship, media, licensing, and advertising rights. The company's purpose also includes the development, production, and marketing of consumer goods and food products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and conduct all business that is suitable to promote the company's purpose or is directly or indirectly related to it. The company may also acquire, manage, and sell real estate.