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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeKriensTh. Willy AG Auto-Zentrum
Th. Willy AG Auto-Zentrum Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Th. Willy AG Auto-Zentrum is an automotive retailer and service provider offering new and used vehicles, branded accessories and spare parts, and workshop, bodywork and paint services. The company sells Ford, MG, Mercedes‑Benz and Maxus vehicles, acts as an authorized service partner for Abarth, Alfa Romeo, Fiat, Fiat Professional and Jeep, and provides auto‑subscription, fleet management and breakdown services.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
✓ Offered8
Vehicle Sales
New cars and used vehicles from Ford, MG, Maxus and Mercedes-Benz, including passenger cars and commercial vehicles at the Zurich-Schlieren, Bern-Bümpliz and Luzern-Kriens sites.
Workshop Service
Maintenance, repairs and customer service for vehicles, including service booking at the Luzern-Kriens site and the other Th. Willy locations.
Bodywork and Paint Services
Bodywork and paint services to repair damage of all kinds, including vehicle refurbishment at the Luzern-Kriens site.
Vehicle Detailing
Vehicle detailing for cosmetic preparation of cars, so they can be returned cleaned and cared for.
Roadside Assistance
Roadside assistance for vehicles and support in emergencies, supplemented by mobile service and EV roadside assistance at Th. Willy locations.
Fleet and Fleet Management
Fleet service and fleet management for companies, including fleet consulting, mobile service and commercial vehicles from Ford and Maxus.
Consultation and Test Drive
Vehicle purchase advice and booking of test drives for passenger cars and commercial vehicles at Th. Willy locations.
Parts and Accessories
Brand accessories and spare parts for vehicles, available on request online and through the parts trade at the locations.
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4.4/5

Th. Willy AG Auto-Zentrum

Trust & reputation

ranQ Trust Score of Th. Willy AG Auto-Zentrum: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 96% · As of October 2026

Th. Willy AG Auto-Zentrum scores 85.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.74.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Th. Willy AG Auto-Zentrum scores 76.9 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.83.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Th. Willy AG Auto-Zentrum scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Th. Willy AG Auto-Zentrum scores 94.3 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.94.34%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Th. Willy AG Auto-Zentrum reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.5 out of 5 stars from 610 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.5
of 5

Aggregated from 610 reviews across all connected sources

Sources
GGoogle4.5610
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Sternmattweg 2
6010 Kriens
Opening hours
Mon
07:30 - 18:30
Tue
07:30 - 18:30
Wed
07:30 - 18:30
Thu
07:30 - 18:30
Fri
07:30 - 18:30
Sat
09:00 - 16:00
Sun
Closed

At a glance

Legal form
Branch
UID
CHE-150.125.377
Founded
2017 · 9 years
Last commercial register change
May 3, 2017
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
76.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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